Why You Should Focus On your Page Load Speed in 2020
Every website owner wants to improve their conversion rates and reduce their bounce rates. A faster website not only means your visitors have a better experience but are more likely to engage, after all no one likes a slow website. Page load speed is also an important determining factor in SEO ranking. By allowing is to improve your site speed you conveniently kill two birds with one stone!
Need more background details?
Performance matters because it reduces bounce rates, increases conversions and improves your SEO.
How do we improve page load times ?
As soon as we have the green light to proceed we will methodically work through the following steps to drastically improve the performance of your website leading to happier visitors, increased conversions and a better SEO ranking:
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1
Backup
We will immediately create a backup of your site in the unlikely event we encounter any performance improvement issues.
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2
Evaluation & Planning
We will evaluate and benchmark your website for performance related issues in preparation to fix those that present the greatest impact on page speed.
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3
Optimisation
Next we will get to work technically addressing these issues and performance optimising your site. This proccess usually takes one day to complete. It will not impact your sites uptime.
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4
Communication
Don't worry, we'll be there via live chat or email during the whole process.
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Image optimisation
Images usually have unnecessary data that is saved within the image. By removing this unnecessary data, you can save up to 80% of page load time on your website.
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Minification and deffered script loading
Minifying HTML, CSS, and JS files will remove unnecessary white space characters which will improve page load time. Deffering unneeded JS files until it is needed can reduce the inital load time of your website.
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Caching - server and client
Websites usually use the same assets(Images, Styles, etc.) and by caching these assets, navigating through webpages can reduce load time by reusing these cached assets.
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Compression
Enabling compression allows your web server to serve smaller file sizes which can make your website load faster.
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Lazy loading
Enabling lazy loading for images, iframes, and videos can reduce the number of HTTP requests by loading all these as they enter the viewport.
Why Us?
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We have experience in successfully helping 100's of clients design, develop, enhance and support their WordPress sites.
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Focussed that experience to offer optimisation services through WPSupportly to a wider audience.
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We care about your website as this is all we do. It means we are always available should you want to talk anything through.
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and for a limited time receive a free Wordpress healthcheck (worth $59) covering:
Security and Vulnerability scan
WordPress core and plugin audit
Tailored site improvement recommendations